top of page



Every woman deserves to achieve the full potential that lives within her, our goal is to guide through their fitness and mindset journey's - to provide the exact structure for maximum success, & provide the tools to love your body, mind, and life .


If you are looking for basic fitness coaching that will take you from A to B, this is not the program for you. Lifestyle coaching means guidance through all avenues of your life; physical, mental, emotional, and spiritual. Longevity requires personal development, learning the why behind what we do, and creating systems meant to make lasting changes. Here are some of the tools we will use to change your body, mindset, and life: 


  • Custom Training Programming with Video Demonstrations

  • Custom Macronutrient Goals 

  • Set and Implement Habits

  • Enhance your Outlook on Life 

  • Goal Setting & Personal Development

  • Personal Accountability

  • Learn How to Nourish Your Body

  • Journaling Support

  • Learn Proper Supplementation

  • Mobility videos/stretching

  • Form Checks

  • Cardio Programming

  • Weekly video check ins

  • Private Community Support

  • Monthly Community Zoom Calls

  • 1:1 Zoom Call Support (as needed)

  • & So Much More...


We are for the women who are empowered by fully, authentically, and relentlessly showing up for themselves.

Women who train hard because they love their bodies and want to push what they believe they are capable of.

We are for the women who are ready to look in the mirror and not only be obsessed with what they see, but damn proud of who they are, inside and out. We are for the women who prioritize personal development, who are ready to break beliefs that no longer serve them, let go of insecurities and create a lifestyle they love.

The women who are ready not only for physical progress, but to transform who they are, and how they show up to the world each and everyday.



Hi! My name is Kelly Poole, and I am the founder of Forme Coaching.


I founded Forme as apart of my mission to educate and empower as many women as I possibly can - to love and nourish their bodies, to respect and push themselves, to look in the mirror and be proud of every piece of who they are. I started my personal fitness journey from a place of self hate, and extreme lack of confidence, and over many years fitness allowed me to create my place in the world, it gave me a space to be myself, to feel like myself, and to be proud of the human I am, inside & out.


My personal fitness journey has transformed again and again and again over time. I have found my place in the industry as someone who prioritizes health, and personal development at the forefront of coaching. There will never be a single more important relationship in your life than the one you have with yourself. The effort, time, and respect you give to your mind, body, and soul are exactly what you will get back from the world.


Forme Coaching is Holistic Fitness and Mindset Coaching - the exact framework and principles I uphold in my own life, each and everyday. I built this program to go beyond what most fitness programs do - just focusing on just the physical, taking you from point A to point B. Our program is health from the inside, taking care of your mind and your body, beyond the gym and macros.


We are only given one body, and one life, why would you spend one more second not being utterly obsessed with every bit of you.


Get ready to train like a badass, eat like you love your body, and for everyone you know to ask "how the hell did you do it?!"

Let's work.

Hey, I'm Amy, assistant coach for FORME Coaching.


Looking back, it's a surprise I ended up in the wellness space at all. I was never athletic and considered myself "big boned" knowing no alternative. I recall vividly the moment I decided I was done, and it was all over a pair of jeans I bought that only a few months later I couldn't fit into. I hated myself at that moment and it was that self-hate and disgust that made me make a change. Unfortunately, without education, experience, or guidance, I fell into some pretty disordered thought patterns and habits that initially got me to drop 50 pounds (a little too) quickly. That was the easy part; the true challenge has come from unlearning bad habits imposed on me by myself and toxic diet culture and creating sustainable results.


I've been in the mental health field for over a decade, knowing that what I wanted out of life was, "to help people". So, I've landed myself focusing on the psychology of behavior and implementing change to help others alter the trajectory of their lives for the better. Alternatively, fitness became a sort of personal passion project as I fell deeper into prioritizing my health and wanting to build the best, strongest version of me. I laugh now because the overlap and parallels between mental health and physical health were glaringly obvious, yet I kept the two so separate. 


By combining theories and concepts from my background in psychotherapy with my knowledge, passion, and personal experience in fitness, I can help guide women into being the best versions of themselves; I can be who I needed when I was so lost and stuck in cycles of self-sabotage and yo-yo dieting. I want to teach women that you should never feel restricted or at war with your body, and that knowledge is power. 


I believe that practice makes better, and with time, consistency, patience, some tough love and self-love, you can achieve anything.

Let's do this.




bottom of page